Wild Hearts Florist – Willow Floral Design
One of the most well known and extremely lovely florists in Nelson, Sarah from Willow Floral Design has such a passion for the elegant floral work she does. With great knowledge and a beautiful eye for detail, we absolutely adore how Sarah and her team work hard to make sure every Bride has her perfect day!
Elegant, romantic, modern, or wild… there are so many wondrous styles of florals that can add that perfect touch to your big day.
What inspired you to become a florist?
As a young girl I loved art and drawing. I spent days with pencils and paints right though my childhood. My favourite thing was the mixes of colours in Nature like the changes of the colours of leaves and the flowers like Hydrangea.
I knew I wanted to be artistic every day and I could, if I became a Florist.
How long have you been working in this industry?
Since I left school I have been a florist. I trained as an apprentice for the five years it takes to be a professional florist. Even with my babies and children I was still able to work in the industry part time until Willow Floral Design evolved 11 years ago!
What does your typical day involve?
Buying flowers from our wholesaler, designing bouquets and arrangements for our wide range of customers. serving espresso coffee and cakes and talking to the people who come in our door through out the day.
In the Wedding Season our Days change to the addition of working with our Brides and their Weddings. Our Florist capacity increases and we have a larger team who work with me on the Weddings as well as in our store.
I love being able to work with a couple all the way through and seeing the end result. I have never been a manufacture florist and take my work personally, as with our whole team of florists, it is about making sure it is perfect on the day…
Our Business runs 6 days a week flowers is what we do! It is our specialty.
Colours on trend for next season?
Blush is back, but so is berry (even though it is not an on trend colour it is still going o be popular.)
Rose Quartz is the Pantone colour of the year. Although there are Blues and Soft sea Greens also buttercup yellow and sand as well.
I imagine we will be seeing a mix of these tones. There will be still the added depth of the marsalla colour and deeper orange and fire engine red to make bouquets pop. We could also see a bit more of the rusts and brown colours coming together to keep in trend with a moodier look.
Hydrangea because when I was a little girl my grand mother had a large patch of them growing in a beautiful part of her garden and I was fascinated by their colours changing while they were still growing on the bush it seemed like magic!
Favourite wedding venue?
That is a tricky question because I think the venues are about the wedding and the brides. As a florist the bespoke weddings are stunning in the smaller venues like Fairfield house and the Granary at founders. I love the marquee at Monaco it always looks gorgeous decorated and has a real summer feel with the gardens around it, Then of course Mahana is the most beautiful blank canvas where my creativity wants to go wild!! I adore this venue for its artistic qualities.. The other great venues like Petite Fleur and the Boat house have also really been amazing places to decorate. So in Nelson there are almost too many to choose from and also decorating the Marquees in a beautiful setting in someones garden can be magical……should I go on?
A piece of advice for selecting wedding flowers?
Go with your first thoughts. Most brides have a dream which can be swayed by other things in the process of the wedding mayhem. I see the happiest Brides are the ones who have a gut instinct about what they like or imagine. It is not always about fashion it is about the feeling.
To book a consultation with Sarah and the team at Willow Floral Design head over to her website: http://www.willowfloraldesign.co.nz
Or pop in store for a coffee at her beautiful boutique at 31 Trafalgar Street, Nelson City, Nelson.